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Webinar Date: Wednesday, March 27, 2013 1:00 pm
Presenter: Cheril Hendry, Brandtailers, Inc.
Duration: 30 minutes
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Description: According to Gallup’s November 2012 consumer poll rating 22 professions on their honesty and ethical standards, car salespeople were once again at the bottom of the list. Regardless of how far we’ve come, sad to say perception is still reality. And yet, how much of that perception can a dealership change? How much can advertising hurt or help the consumer-trust factor? This webinar will cover specific how-to tactics, along with useful case studies, that will help dealerships develop new levels of trust with car shoppers long before they step foot onto the lot.
By attending this webinar you will be better able to:
- Think like your customer and better connect with them via trust-building communications.
- Implement the tools, techniques, and tactics presented to increase consumer trust and preference.
- Focus less on price as your biggest advertising differentiator, and more on messages that can improve lead conversions, closing ratios, referrals, your online reputation, and more, ultimately resulting in higher profits.
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