Do You Know Today's Customer?

Sponsored by AutoTrader.com

  

Date: Wednesday, April 17, 2013

Time: 1:00pm EDT

Presenter: Howard Polirer, AutoTrader

Duration: 30 minutes

Description: Today, the automotive industry has access to more information than ever before about how consumers shop for cars. Through ongoing proprietary digital audience analysis research, this transparency into the consumer decision journey is creating better visibility of online advertising and shopping behavior, as well as opportunities to more efficiently and effectively influence prospective customers and improve customer satisfaction, dramatically improving how people buy and sell cars. Attend this webinar to learn how you can use this research to better know your customers.

After attending this webinar you will be better able to:

  • Determine what is the consumer decision journey and why it is important
  • Follow up on the role the Internet plays in the consumer decision journey
  • Profit from how the majority of shoppers arrive at and engage on the dealership website

Please complete this form to register for the Webinar.

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