Date: Wednesday, April 24, 2013

Time: 1:00pm EDT

Presenter: Mary Sheridan, Ph.D., DME Automotive

Duration: 30 minutes

Description: Capturing your share of service dollars in the growing auto service market requires a new approach to loyalty and marketing. To stay ahead of the competition, it is important to not only identify and understand the characteristics and behaviors of your loyal customers, but also capitalize on the preferences and needs of your other customers to gain more of their business.  Understanding the different loyalty segments of your service shoppers, including what service elements each consider most important, communication preferences, and steps to secure more of each segment’s service dollars, are key in successfully maintaining and growing your market share.

After attending this webinar you will be better able to:

• Determine what drives customers to choose your store as well as other store formats.
• Maintain and grow customer loyalty
• Communicate with your customer segments.