Date: Wednesday, May 8, 2013

Time: 1:00 p.m. EDT

Presenter: Glenn Mercer, GM Automotive LLC

Duration: 30 minutes

Description: In response to dealer concerns about the high costs and low benefits of factory “image” programs, NADA commissioned a two-year study to better determine the return on investment (ROI) on dealership capital spending on their facilities.  The study’s results focus on two timeframes:  near-term (three to five years' ROI—will my spending pay off?) and long-term (ten plus years' obsolescence—will my store still be viable in 2025?)  This webinar will highlight the key findings from each section, while much more back-up detail can be found in the two study reports available on www.nada.org.

After attending this webinar you will be better able to:

• Evaluate the pros and cons for investment in dealership facilities.
• Negotiate with OEMs on the terms of their image program requirements.
• Estimate the likely payoff of various investments you make.
• Plan for the longer-term look, feel, and format of your dealership over the next decade and beyond.