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Date: Wednesday, May 22, 2013
Time: 1:00 p.m. EDT
Presenter: Matt Muilenberg, Cobalt, an ADP Company
Duration: 30 minutes
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Description: Your profit centers rely on one another. So should your marketing channels. A new Aberdeen study found that the use of five or more marketing channels is the best way to create an optimal customer experience. Multichannel companies improve customer retention on a year-over-year basis. They also double the year-over-year improvement in customer satisfaction results. Standalone marketing, i.e., using just display ads, social media, or email, isn't enough to push consumers through the information overload, anymore. Attend this webinar to find out why a multichannel-marketing strategy is the only way to motivate the modern automotive consumer to reach the finish line: a purchase.
After attending this webinar you will be better able to:
- Prove the effect of multichannel marketing on your real business metrics
- Determine why “more channels” isn’t the same as multichannel
- Develop your 2013 marketing plan without breaking it down by SEO department, email marketing department, and/or social media department
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