Advertising Checklist: Check Ten Boxes to Win!

Sponsored by: Miller Ad Agency


Date: Wednesday, June 26, 2013

Time: 1:00 p.m. EDT

Presenter: Erik Radle, The Miller Agency

Duration: 30 minutes

Description: New marketing options seem to crop up every other day. Advertising to win in this environment takes discipline, focus, planning, and consistency across all dealership departments. A checklist provides a strong organizational tool to maximize the return on your advertising spend. This webinar will offer dealers a checklist to effectively plan their new, used, special-finance and fixed-ops advertising — and take share from the competition.

You'll discover:

  • Common advertising mistakes you need to avoid making
  • Six new techniques to drive phone, online, and showroom traffic
  • What, where, and how to advertise through data mapping and competitive research
  • How to recover 10-15 percent of your marketing costs through aggressive auditing every month.

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