Master the Modern Internet "Phone-Up"


Date: Wednesday, July 31, 2013

Time: 1:00 p.m. EDT

Presenter: Gil Weiss, NADA University

Duration: 30 minutes

Description: Today’s Internet-savvy consumers can easily find several cars online that fit their description/distance/price matrix. Many of these consumers call the dealerships that have the desired cars to learn more about the vehicles and negotiate a lower price. In this webinar you will hear about a new approach for handling incoming sales calls that creates appointments without promising a significantly lower price. This engaging, informative, and consumer-friendly approach is designed to expose the hidden “tie-breakers” needed to draw buyers away from the competition, to your dealership.

After attending this webinar you will be better able to:
  • Implement enhanced telephone-handling procedures that use new language and tie breakers
  • Facilitate an in-dealership training clinic using specific online materials
  • Develop a customer-focused, information-driven dealership culture by adapting these concepts to e-mail correspondence and in-person interactions


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