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July 16, 2014

Webinar Schedule These COMPLIMENTARY 30-minute webinars cover industry-wide topics and focus on solutions to key challenges affecting your business.

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For information on presenting a webinar, please contact Shana Gipson at or call 703.821.7276.

How to Know if Your BDC is Truly Effective

Presented by: Joni Stuker, Owner Connect

Sponsored by: Owner Connect

BDC is quite the buzz right now, and it’s an easy option in many instances. If you are not consistently seeing a 20 to 30 percent or more growth, it’s time to reassess your business-development activities. Learn how a powerful BDC will ensure consistent growth beyond these standards and more. Register for this webinar to see the growth you seek.     

Register now!


February 4, 2015
1:00 p.m. ET

Build Brand Trust with a Teen Driving Safety Program

Presented by: Ted Paulsen, Driving Safety Training

Customer loyalty is developed over a lifetime.  Learn how active engagement with community causes can build brand awareness and loyalty. The teen crash rate is three times higher than other age groups. Paulsen will address the concerns of parents about keeping their teens safe on the road.

By engaging with community safety programs, seeds are planted for lifelong customer relationships with both parents and teens. Register now and receive guidance on how to show that your dealership cares about children as the community’s most treasured possession.

Register now!


February 11, 2015
1:00 p.m. ET


Tune-Up: A Better Breed of Digital Marketing Metrics

Presented by: Duncan Scarry, Haystak Digital Marketing, Inc.

It’s time to rewrite the playbook for dealership digital marketing. Find out how to realign your digital marketing strategy to match the online behavior and intentions of today’s vehicle buyers. Learn how to apply this strategy to craft a plan that measures its success against behavior-centric metrics to determine what your customers want. Scarry will discuss how lowering your cost-per-click and cost-per-conversation affect your sales and profit potential.

Register now and transform your digital marketing strategy to make meaningful customer connections online and drive your business objectives.

Register now!

February 18, 2015
1:00 p.m. ET


Branding, Content, and Website Presence ROI

Presented by: Christian Salazar, Dealer Fire

Register for this webinar and learn how simple changes in online marketing and website practices can pay huge ROI for your dealership. Gain a better understanding of conversion rates in the automotive industry and apply these principles to your dealership strategy. Salazar will discuss how to determine what percentage of your budget should be spent on digital marketing and online leads.

Register now and discover how customers find online dealerships and what motivates them to buy products.

Register now!


March 4, 2015
1:00 p.m. ET