Digital Retailing Strategies that Increase ROI

sponsored by: Dealertrack Technologies

Date: Wednesday, June 19, 2013

Time: 1:00 p.m. EDT

Presenter: Ali Mendiola, Dealertrack Technologies

Duration: 45 minutes

Description: The metamorphosis of the automotive digital space has ushered in innovative ways to streamline the online shopping process through a solid digital-retailing strategy. You will learn how to move consumers further down the purchase funnel and generate high quality leads by linking online shoppers to dealer-controlled monthly payments, and by integrating the in-store financing process directly into your website.

After attending this webinar you will be better able to:

  • Assess your automotive digital space, including consumers’ online automotive shopping behavior
  • Determine the benefits and key workflows needed for a successful digital-marketing strategy
  • Measure your ROI of your digital-retailing strategy.


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